
We all need to brush our teeth, but unfortunately many traditional toothpastes contain harsh chemicals that may be irritating or cause other health concerns. Wellnesse offers oral hygeine products with clean ingredients such as their micro-hydroxyapatite whitening toothpaste. I recently switched to Wellnesse toothpaste and am loving the results!
This post is sponsored by Wellnesse. While I received compensation for writing this post, all opinions expressed are my own. I only partner with brands I truly believe in and that I feel are a good fit for my readers. This post also contains affiliate links, and I may earn a commission if you choose to order through the links below at no additional cost to you. Thank you for supporting the brands that help keep this blog running!
My Search for the Best Natural Whitening Toothpaste
I have an autoimmune disease called Sjögren’s Syndrome. While I don’t have a lot of major symptoms, this disease impacts tear and saliva glands and can cause dry eyes and dry mouth. Unfortunately, dry mouth can increase the risk of tooth decay.
At my last visit to the dentist prior to switching to Wellnesse, I found out that I have more wear on my teeth than I should at my age. Part of this is probably due to grinding my teeth at night, but my enamel wearing away early is most likely caused by Sjögrens. Because of this, I am looking for natural, effective ways to protect my teeth.
In addition, I would like to whiten my teeth, but most teeth whitening strips are not recommended during pregnancy or while breastfeeding. I’ve either been pregnant or breastfeeding for the last 6 years, so I needed to find a more natural, safe alternative.

About Wellnesse
As a mom and small business owner myself, I truly love supporting other women-owned small businesses. Wellnesse, a non-toxic personal care business, was founded by Katie Wells, a mom of six who was struggling with health issues.
Due to this, Katie started avidly researching ways to improve her health and realized how toxic the ingredients were in most store-bought personal care products. So, this resourceful mom started making her own personal care products to use within her home.
When making her recipes, Katie searched for clean alternatives to the toxic ones found in most store-bought personal care products. Katie started sharing her recipes on her blog, Wellness Mama, and her community quickly asked her to sell her products to make them more accessible for people with busy lifestyles.
Now, Wellnesse sells clean hair care, skin care, and oral hygiene products that were inspired by Katie’s original recipes.
Wellnesse Values
Wellnesse is a certified B-Corp. According to BCorporation.net, “B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must: Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review.”
Wellnesse is a company that values being R.E.A.L. – reliable, empathetic, accountable, and loyal. They truly care about creating the best formulas for their customers and caring for the planet through sustainable packaging.

What Sets Wellnesse Apart
I personally get easily overwhelmed with decision fatigue. As a mom who wants to make the best choices that I can for my family, it can be easy to get sucked in to reading every label and comparing every product.
I love that Wellnesse offers just a few products to limit decision fatigue. They value quality over quantity, and their minimalistic approach is calming in a world that often feels busy and loud.
About Wellnesse Hydroxyapatite Whitening Toothpaste
Wellnesse sells fluoride-free hydroxyapatite toothpaste that helps remineralize tooth enamel. According to the National Library of Medicine, “Hydroxyapatite toothpastes contain hydroxyapatite particles in micro- or nanocrystalline form that have been shown to deposit and restore demineralized enamel surfaces.”
Tooth remineralization is the natural process of restoring lost minerals to enamel, helping to prevent cavities and strengthen teeth. Every day, acids from food and bacteria cause demineralization, weakening enamel by stripping away calcium and phosphate. However, remineralization occurs when saliva, rich in these minerals, redeposits them onto the enamel surface.
Hydroxyapatite vs. Fluoride
On their website, Wellnesse says, “Because excess fluoride can weaken bones, cause neurotoxicity, and suppress the thyroid – we stick to all-natural hydroxyapatite as our go-to mineral to keep your teeth healthy & strong! The benefits of hydroxyapatite are unmatched without any side effects! No poison control warning needed like in conventional toothpastes.”
Hydroxyapatite is a more natural option for repairing and whitening your teeth. Some research suggests that fluoride can also lead to fluorosis which causes discoloration of the teeth. I love that Wellnesse offers an effective alternative that I feel comfortable using for my whole family!

This process can be enhanced with remineralizing toothpaste containing hydroxyapatite, which help rebuild enamel and protect against decay. This can be especially important for people with autoimmune conditions like Sjogren’s Syndrome who deal with dry mouth and limited saliva.
According to their website, Wellnesse toothpaste uses micro-hydroxyapatite and other clean ingredients to clean teeth, remove stains, soothe gums, freshen breath, and even correct small cavities.
Additionally, their toothpaste is approved and recommended by many top dental professionals. Wellnesse helps you balance your oral microbiome by using a special blend of clean ingredients, and 98% of their customers claim that the whitening toothpaste improves the health of their teeth.
So far, my personal experience has been very positive. I am looking forward to my next dental appointment to see if the results translate to improvements!

My Honest Review of Wellnesse and Why I Think it Has the Best Micro-Hydroxyapatite Toothpaste
Flavor
The flavor of Wellnesse’s whitening toothpaste honestly reminds me of a peppermint candy. It is refreshing, minty, and slightly sweet. I don’t like spearmint or wintergreen toothpaste flavors, so I especially appreciate the true-mint flavor of Wellnesse’s toothpaste.
Smell
As a homesteading mama who spends a lot of time in the garden, I prefer natural smells over strong, synthetic ones. The smell of Wellnesse’s whitening toothpaste reminds me of just what it says it smells like–fresh mint. Like true fresh mint straight out of the garden. The smell isn’t overpowering, and I think it would be a great option for people who have sensitivities to strong smells.
Texture
I have tried a variety of natural toothpastes, and many of them have a gritty texture. While the grit may help remove plaque, I dislike the feeling of it in my mouth. Wellnesse’s whitening toothpaste is a true paste, not a gel. It is smooth, and not too thick or thin.

Branding
While I am not a graphic designer, my brother is and he often talks about the importance of branding. Wellnesse’s branding is bright, minimal, and welcoming. I truly am enticed by good packaging, and Wellnesse has their branding down to a T. There’s just something about using toothpaste that not only tastes and smells good, but also looks good that makes it such a positive experience twice a day!
Results
After using Wellnesse’s Whitening Toothpaste, I was impressed by how clean my teeth felt and the lingering fresh-mint smell. Some toothpaste burns or feels uncomfortable for sensitive teeth, but this toothpaste left my mouth feeling minty fresh without the burn! My teeth look whiter and feel cleaner after just a few uses.
Other Flavors
Wellnesse also offers three additional toothpaste flavors: Cinnamint, Charcoal (for detoxification), and Children’s Strawberry. All of their toothpastes avoid harsh chemicals, providing trustworthy dental care for any age! While I really like the mint flavor, I would also like to try the Charcoal toothpaste for occasional use.
What Other Customers are Saying about Wellnesse Toothpaste
While I can share my personal experience, I do think it is helpful to hear from other people who have tried a product as well! Here’s what some Wellnesse customers have to say about Wellnesse Whitening Toothpaste:
Dr. Meghan Thomas, DMD, “I use Wellnesse toothpaste and recommend it to my patients. It contains hydroxyapatite, a naturally occurring mineral that helps support tooth enamel to keep teeth strong. Ingredients like neem and green tea to support a healthy oral microbiome, and keep your breath fresh. Wellnesse toothpaste gets your teeth just as white (if not whiter) than everything else–without all the chemicals.”
Kristen P. says, “It’s spendy but my husband and I think it is totally worth it. Our teeth are whiter and feel ‘healthier’. I was having some tooth sensitivity and since using this toothpaste it is all gone. We keep coming back and buying more.”
Kendra T. said, “We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth.”
If you look on Wellnesse’s website, ThriveMarket, or Amazon, there is review after review of positive experiences like these!

Other Products I Love from Wellnesse
In addition to the Wellnesse Hydroxyapatite Whitening Toothpaste, I also love some of their other dental-care products.
Children’s Toothpaste – The Best Hydroxyapatite Toothpaste for Kids!
Wellnesse offers an anti-cavity hydroxyapatite toothpaste for children, too! This clean toothpaste is strawberry flavored and gentle for kids. I think it tastes like strawberry shortcake. The first time my kids used this toothpaste, my 5-year-old said, “Wow, this is good!” and my daughter who is 2.5 kept saying, “Mmmmm, mmmm, mmmm!” It can be a battle to get her to brush her teeth, but she couldn’t wait to try her new toothpaste in a pink container from Wellnesse!

Balanced Mouth Blend
The Balanced Mouth Blend can be added to your toothbrush when brushing. This concentrated mouthwash can help with plaque and bad breath, and helps balance your oral microbiome. As I mentioned before, I am looking for extra, natural ways to improve the health of my teeth, and I appreciate that Wellnesse offers products like the Balanced Mouth Blend that are void of harsh chemicals yet have effective results!

Sustainable Toothbrush
Furthermore, I love that Wellnesse offers minimalistic, sustainable toothbrushes made out of bamboo. They are available in both children’s and adult sizes. These toothbrushes are gentle and well-made. I have used other natural toothbrushes that are not very comfortable to use and that fall apart quickly. I am impressed by the quality of Wellnesse’s sustainable toothbrushes.

Where to Shop Wellnesse for the Best Hydroxyapatite Whitening Toothpaste
You can find Wellnesse products directly on their website, or on online marketplace’s such as Amazon or Thrive Market.
Ways to Save at Wellnesse on the Best Hydroxyapatite Toothpaste
While Wellnesse is more expensive than traditional toothpaste, the clean ingredients and natural whitening ingredients make it worth the extra cost in my opinion. I’d rather invest a little bit more now in caring for my teeth than dealing with costly dental care down the road.
However, if you are looking for ways to save, I recommend joining Wellnesse’s subscribe and save program. You can have your toothpaste delivered every month, or every 2-3 months. With the monthly option, you’ll save 15%, making a tube of toothpaste only $12.75 as opposed to $15.
Through this program, you’ll receive a free gift on your 3rd and 6th orders, and you can cancel the subscription at any time.
Another way to save at Wellnesse is by using by code LAUREN10 for 10% off your order.



The Best Hydroxyapatite Toothpaste for Your Family
In conclusion, I have been highly impressed by Wellnesse products. Their clean ingredients, fresh taste, and high quality are unmatched and an excellent option for anyone looking for nontoxic oral care!




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